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SK-II has named international model and style icon Sheila Sim as the latest addition to its line-up of celebrity ambassadors, solidifying her status as the new face of crystal clarity.
As one of Singapore
The partnership between high fashion model Sheila Sim and luxury beauty brand SK-II is one that is bound by shared values of timeless elegance and authenticity. With its emphasis on transforming women’s lives through crystal clear skin, the brand has chosen a face that represents contemporary, natural grace – echoing SK-II’s image of authenticity.
“The collaboration with supermodel Sheila Sim makes perfect sense because we feel that she embodies a modern interpretation of beauty that’s very au courant yet authentic. We are confident that she will bring the message of crystal clarity to a new generation of women through her inspiring stories of transformation – both in skin and life,” said Samuel Kim, Vice-President, ASEAN & Asia Development Markets, Procter & Gamble Asia, on SK-II’s choice of its latest ambassador.
While Sheila has spent the last ten years gracing international catwalks, being transformed each day into a new iconic image for fashion, she never thought a similar transformation was possible for her skin until she encountered SK-II.
“To be very honest, I was never loyal to any skincare products while I was growing up. I’ve always felt that I am born with whatever I have and there’s little you can do about it, so I shouldn’t be worried about skincare products.” Sheila said of her previous skin beliefs.
A self-professed outdoor sports fan who “loves the sun and sea”, she is a firm believer in natural beauty and “being comfortable with who you are”. For Sheila, perfect skin is skin that is glowing, radiant and gorgeous, even without make up.
“But when SK-II approached me, I was interested to see what was possible,” she continues.
Intrigued by the unique bio-origins of Pitera™, Sheila embarked on her journey with SK-II starting with the brand’s signature miracle water, Facial Treatment Essence – and her experience was one of amazement. After just one use, she already noticed changes in her skin’s countenance. “I did not expect to see any difference after using Facial Treatment Essence for the first time. I was amazed to find that my complexion was brighter and clearer, in just one use.”
For the first few days, Sheila felt her skin was “not as obedient as it should be”. However, she was reassured by other SK-II users that Facial Treatment Essence was just working on her skin. “They were right,” Sheila confirms. “In fact, even after three days, I started to notice that my skin texture became more refined, and was smoother.”
But it was really after seven days that Sheila noticed that her skin became firmer and more sculpted. She saw an overall improvement in the condition of her skin, something that she had never experienced before with any other skincare brands. “At first, I thought it was just my imagination – but when I went out with my friends, they asked me if I was wearing makeup, and for the secret to my skin’s glowing radiance. That’s when I understood the meaning of crystal clarity.”
In just 14 days, Sheila experienced complete skin transformation. In fact, Facial Treatment Essence has changed the way she feels about her skin, and more importantly, herself. “Two weeks later, I observed that the fine lines around my eyes and mouth had become smoother and less visible. Also, as someone who is a fan of the sun and the outdoors, I was really amazed to see that the spots and freckles on my face lightened and became less visible.” Needless to say, the bona fide fashion icon is now a fervent fan of SK-II.
Sheila was given a warm welcome at SK-II’s recent celebration in Shanghai
